It is a like a mall interview conducted in a markets. The investigator interviews a customer just after he comes out shop and ask a few questions about what he has purchased, target problem, quantity purchased, reason of choice and price and few other on a weekly basis.
Analysis of the data reveals what brands are being sold, target points that prompting a purchase prevailing market situations and prices in the relevant week.
We provide a Hawks eye view of market trends , Brand image & competitors positions in market. We have been conducting these surveys since more than a decade.