These strategies are used by the companies fir promotion/introduction of their products among pre-defined clusters. This activity enhances the chances if the use and a switch of brand among consumer. To achieve this goal the strategies are designed with the theme that consumer which is targeted must use the product, at least once.
In today's competitive marketing environment, these strategies are used both by multinational and national companies.
Once the target market is defined, the message about the products in conveyed personally at the doorsteps of the consumer. The primary objective is to make people aware of the attributes of the product by the conveyor and through some brochures as well as to mature a sales call by offering discount on price or some other promotional campaign. Free sampling is a modified form in which generally a free sample of a new product is distributed among the target market free of cost.